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Grow Maplewood
Business Resources to Help You Build Your Business in Maplewood
Here is the useful information you will find on this page:
Media Contacts
Press Releases
Connecting to Clients with Social Media
Tips on Social Media
More on Marketing
Writing Tips
Business Networking and Business-to-Business Resources
Demographics
What is Grow Maplewood?
The brainchild of your fellow Maplewood Business Owner, Norty Cohen of
Moosylvania Marketing
. The idea is business-to-business networking just for Maplewood business owners. Get to know your the business owners in your community and find out what services you can support and who needs your services!Grow Maplewood is about Maplewood businesses supporting each other and it is about us helping you grow your business!
Media Contacts and Public Relations
Here is a list of media contacts that have published stories and articles on Maplewood in the St. Louis Region.
The City of Maplewood's Community Development Director, Rachelle L'Ecuyer, will assist you with public relations and in determining which media outlet is the best fit for your business and help you find the best contact at that publication.
The Community Development Director sends regular press releases to area press contacts regarding events and happenings and can work with you to get your information to the press. The City of Maplewood also has a two social media pages with a focus on the positive and interesting aspects of the Maplewood business community. Our weekly viewership has reached over 10,000 on Facebook and we have over 2,800 followers on twitter.
Local Publications
Maplewood is covered by these local print and online publications:
Regional Print and Online Publications
Regional print and online publications cover Maplewood for specialty articles including dining, shopping, and entertainment:
- MAX
- Feast
- St. Louis Magazine
- St. Louis AT HOME
- The Riverfront Times
- Sauce Magazine
- GO!
- stltoday.com
- Ladue News
- The Vital Voice
- Town & Style.
Business Oriented
Business growth and development are covered by:
Television
Television News covers big events that appeal to a regional viewership. It is always worth a try to inform these media outlets about your event or accomplishment:
KSDK
KMOV
FOX2 News
Also, Great Day St. Louis and Show Me St. Louis are daily shows focusing on events and trends in the area.
Brush-up on Writing that Press Release
You may wish to brush-up on your press release writing skills before sending out a press release (see below section on writing a press release courtesy of Diane Blaskiewicz).
Target the Right Outlets
Also, before you start sending out information make sure you are targeting media outlets that are suitable for your business.
Keep it Simple!
One final tip: Keep It Simple! Send information that is about the who, what, when, where and make it easy to "cut and paste".
Press Releases
How to Write a Press Release
Thanks to Saint Louis Closet Co. for sharing these useful tips with us:
How to Write a Press Release
This should give you the basics you need to put together a press release that will help you promote your business.
Connecting to Clients on Social Media
The City of Maplewood is on twitter. Our account is @EnjoyMaplewood. If you are interested in starting your account, go to www.twitter.com and follow the instructions. If you are a Maplewood
A Guidebook to Facebook has been published online by Hubspot.com. The guide is very comprehensive, free to download and use: View Hubspot.com Facebook Guidebook
The City of Maplewood also has a fan page on at www.facebook.com/enjoy.maplewood and we invite you to be a fan and tag us when you have important information to share! More importantly, we encourage you to set-up your own fan page and we will link the pages.
Tips on Social Media
Social Media is not just about creating an account and sitting there!
You need to maintain your account and keep it fresh and active.
Before you even open an account take a moment to map out a few things, most importantly develop
More on Marketing
Writing
So, now you have the job of posting to all of the social media pages. Posting in a public domain means you need to make sure that your posts are not just interesting but written without typos and grammatical errors.
Here is a quick overview of some common errors we all make:
Eleven Writing Errors Even Smart People Make
Also, you may be interested in some grammar usage tips If you don't like this site, google "grammar usage" and you will find there are many useful and reliable sources out there!
Business Networking and Business-to-Business Resources
The City of Maplewood has one of the most vibrant chambers of commerce in the St. Louis Region.
The Mid County Chamber Commerce offers members networking and business-to-business opportunities that will get you connected to an extensive community of business owners and managers. The Chamber sponsors the annual Taste of Maplewood and The Maplewood Christmas Tree Walk.
The Mid County Chamber of Commerce also offers low-interest business loans to qualified businesses through the Maplewood Community Betterment Foundation (MCBF).
Mid County Chamber of Commerce
2915 Sutton Boulevard
781-8588
Contact the Mid County Chamber of Commerce
Demographics
Centro Properties manages the Maplewood Square development in the heart of downtown Maplewood. They maintain demographic and market information on the Maplewood Square page: Demographic and Market Information